I asked a simple question, but I got a profound response.

I’m out of town, but I wanted to Facetime with my creative team to go over the message for this weekend. My friend, Mike, texted back “we can do that.”

I looked at those four words and realized those are just about my all-time favorite four words.

Of course, we always have to ask, “should we do that?” and sometimes the answer is going to be no, but the energy and momentum that comes from “we can do that” is tremendous…even if we ultimately decide we shouldn’t.

“We can do that.”

Yes, we can.